A New Era is Upon Us
The traditional days of influencer content are over. The future lies in storytelling, and the opportunities to tell those stories with creators are just beginning.
It's time for a shift-from content designed merely to capture attention to intentional co-creation that elevates brand narratives and connects with audiences on a deeper level.
Voices is at the forefront of this movement, offering end-to-end creator marketing services. From concept development, casting, and contracting, to co-production, we seamlessly manage every aspect of creator collaboration.
We partner with Influencers, Creators, and Makers to deliver high-touch, creator-led campaigns as well as agile, quick-turn content that aligns with your brand's vision and goals.
Concepting
Our creative team's capabilities range from delivering one-off ideas to crafting wholistic, campaign-level concepts. We can also be an extension of your creative team that provides additional fire power for creative ideation.
The output from this phase is a an easy-to-follow, detailed creative brief that prepares the creator to produce their video.
Casting
We execute high touch, white glove searches for creators with trusted voices, delivering high quality, vetted creator lists that are bespoke for your brand's storytelling initiatives.
We deliver a dynamic, web-based list that shows creators' social stats, audience data and relevant example content posts.
Contracting
Our understanding of the nuances of the Creator Economy allow us to negotiate creator agreements with budget efficiencies and scheduling considerations top of mind.
01
Vet
Conduct creator background checks and channel scrubs to identify brand competitor and exclusivity conflicts.
02
Vibe
Set up Vibe Check calls to evaluate creator, client, and CM fit, and surface any concerns to the client.
03
Negotiate
& Sign
Ensure industry-standard pricing, optimal value, and compliance in creator deals.
Co-Production
When the creators' cameras start to roll, we've fully prepared them to produce something that checks all the boxes: high quality content, with a compelling and authentic story that nails the brand's messaging and campaign goals.
~ 8-14 weeks
